Aimed at further consolidating its leadership position in the Indian premium car market, BMW on Friday rolled out its new ‘6 Series Convertible' and announced plans to launch SUV ‘X3' this year.
Priced at Rs.95 lakh, the luxury car will be available in petrol version as completely built-up unit (CBU), which comes with an eight-speed sports automatic transmission and a 4.4-litre V8 engine with ‘TwinPower Turbo Technology', delivering 407 hp. The car accelerates to 100 km per hour in just five seconds with a top speed of 250 km/hr.
“The new BMW 6 Series Convertible with its breathtaking aesthetics is the perfect vehicle for an exclusive lifestyle.
The elegant silhouette, torquey engine, perfect road holding and refined interiors with perfection to the smallest detail, create an ultra-luxurious open-top driving experience that could not possibly get any better,” BMW India President Andreas Schaaf told journalists after unveiling the car at a glittering event in this beautiful lake city.
About the German carmaker's future plans, Dr. Schaaf said he was committed to retain BMW's leadership position in the Indian premium car market. “Besides rolling out new products in the next couple of years, we will double our dealerships across India to 40 and invest more at the Chennai plant to meet our future requirements,” he said.
The BMW India head also said the carmaker would take its total investments in India from the existing Rs.110 crore to Rs.180 crore by the end of 2012.
“We have recently acquired additional land to enhance the size of our Chennai facility, while our annual production capacity has also been increased to 10,000 units from 8,000 units. If need be, we will produce more cars,” Dr. Schaaf added.
In 2010, BMW India sold 6,426 units, capturing 40 per cent of the car market that stood at around 15,000 units, while it is hoping to see 20-30 per cent growth for the next few years
